A client sought in-depth market intelligence on the second-hand earthmoving equipment sector in Spain, focusing on equipment purchasing behaviors, vendor preferences, and emerging market trends.
A client sought in-depth market intelligence on the second-hand earthmoving equipment sector in Spain, focusing on equipment purchasing behaviors, vendor preferences, and emerging market trends.
The company’s primary goal was to understand how local construction firms acquire used heavy machinery such as excavators, wheel loaders, dozers, articulated trucks, draglines, and hydraulic shovels.
The client partnered with an expert network from the ENC platform to identify and interview professionals directly involved in equipment purchasing decisions. Target profiles included:
- Fleet managers, equipment managers, and procurement directors
- Decision-makers from construction companies actively engaged in government contracts, major commercial developments, residential construction, and infrastructure projects.
Specifically excluded from the search were distributors, resellers, and rental companies.
Results achieved:
The expert network facilitated effective expert engagements and connected the client with influential decision-makers knowledgeable about equipment acquisition processes. Insights from structured expert interviews included:
- Detailed purchasing behaviors and decision-making criteria influencing equipment selection
- Identification of vendor preferences and key market trends within Spain’s earthmoving equipment sector
- Strategic guidance to refine sales approaches, customer engagement strategies, and after-sales support processes.
